Crypto.com buys ad space for Super Bowl 2022

Crypto.com buys ad space for Super Bowl 2022
Crypto.com is not stopping in its US expansion ambitions and has decided to close the year in strong style.

The third largest cryptocurrency exchange will have a privileged place on all US TV screens in two months, after buying advertising space in the famous Super Bowl – the country’s most important celebration of American football.

Super Bowl 2021 had an audience of more than 96 million viewers, a figure that was the lowest in the last 14 years. The US government estimates that more than 332 million people live in the country. In other words, almost ⅓ of the country watched the worst performing Super Bowl in the last 14 years.

Super Bowl is just ‘one step’ for Crypto.com

There is no specific information on how much Crypto.com paid for its ad space, but according to information reported by The Wall Street Journal, NBCUniversal is selling the 30-second ad for about $6.5 million.

In mid-November, Crypto.com paid $700 million for the naming rights to Staples Center stadium. Now the name of the LA Lakers basketball team’s official stadium is Crypto.com Arena. Previously, FTX bought the naming rights to the Miami Heats stadium.

In addition to the NHL and NBA, Crypto.com has sponsored Coppa Italia, Conmebol, Paris Saint-Germain, Formula 1 and even the UFC.

Sports marketing appears to be central to Crypto.com’s expansive vision. The company’s chief marketing officer, Steven Kalifowitz, said that buying advertising during the Super Bowl fulfills the company’s vision of investing in brand awareness.

Crypto.com’s expansive strategy has paid off. The exchange’s 2021 token, CRO, is up more than 1,600% year-to-date to its ATH in November.

28/12/2021 – Mr.Advice NEWS


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