The exchange’s app was also the third most downloaded in the US Apple App Store last week.
Cryptocurrency exchange Crypto.com now tops the charts as the most downloaded app in the US Google Play shop across all categories.
According to the latest Google Play Store top free apps list, the Crypto.com app has risen in the app ranking in terms of downloads to move into first place ahead of TikTok. The Coinbase app is in third place ahead of the Cash app, while Voyager Digital is tenth after the trading platform announced that it will partner with the Dallas Mavericks basketball team.
Crypto.com’s growing popularity may be due to the exchange releasing an advertising campaign featuring actor Matt Damon, arguably one of the biggest celebrities to put his name behind a cryptocurrency exchange.
The ‘Fortune favours the brave’ ad, which appeared last week, aims to reach a global audience of potential cryptocurrency users and investors.
The number of downloads of the company’s app can be seen as an indicator of market interest. While Crypto.com currently holds the top position in the Google Play shop, the exchange’s app was the third most downloaded in the US Apple App Store last week – it has since dropped to 20th position.
03-11-2021, Mr Advice TEAM